Google has recently launched some latest ‘best practices’ for bloggers who often conduct product reviews for free products received from manufacturers. According to Search Engine Land, Google wants bloggers to disclose when they review products they received so that readers know when they’re looking at sponsored content. Also, bloggers are to add no-follow links when linking out to the product pages or manufacturing company website. This new best practice has been rolled out to ensure that bloggers are not penalized by Google. How important is this update? For Bloggers: If your website or blog has a large fan following, with traffic regularly logging on to the portal, you should adopt this latest best practice or risk traffic and SERP rankings. Companies and manufacturers will still visit your website as you play the middleman role between them and the traffic. For Businesses: In order to create a buzz around a recently.....
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